Arturo Contreras
 
 
 
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Personalized recommendations you can trust

Feature Integration

Mobile App

 
 
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Overview

My team was tasked with researching and designing a new feature for Gilt's mobile application that would enable users to create and edit a style profile and receive item recommendations to drive sales.

 

My Role

• Researcher
• Interviewer
• Tester
• Interaction Designer
• User Interface Designer

Problem

Gilt Users love finding premium goods at discounted prices online. Special offers received online are often interpreted as eCommerce marketing ploy's to merely drive sales and leads to a lack of trust for online shoppers. Our goal was to design an online shopping experience where Gilt users can receive personalized recommendations they can trust.

 

UX Process & Methods

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Research Phase

Personas

We collected the data from our user interviews and used affinity mapping to help us “paint a picture” of our user’s main concerns and thus were able to develop two personas that we can refer to as our primary user’s; ‘Alexandra Grant’ and ‘Susan Anderson’.

Ideation

 

During the ideation phase we focused on our personas’ goals, needs and pain points.

  • Add a feature to make a “Wishlist” and share with friends
  • Be able to see what their friends are looking at and share and buying
  • Style profile currently in app only brands you like and size: Add features to this
  • Add a feature that enables users to put in her size dimensions and based on this, the app will know which size will best fit (sizes differ by brands, materials, etc.) — this will take the hassle out of selecting and spending time

MoSCoW

Ideation

 

During the ideation phase we focused on our personas’ goals, needs and pain points.

  • Add a feature to make a “Wishlist” and share with friends
  • Be able to see what their friends are looking at and share and buying
  • Style profile currently in app only brands you like and size: Add features to this
  • Add a feature that enables users to put in her size dimensions and based on this, the app will know which size will best fit (sizes differ by brands, materials, etc.) — this will take the hassle out of selecting and spending time
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Design Studio