Arturo Contreras
 
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Extending Airbnb to Social Eaters

Desktop | Mobile

 
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Overview

My team was tasked with exploring a problem / area of opportunity for an existing brand. We identified a niche market of social eaters that can take advantage of Airbnb's existing platform to host or attend dinner parties, or "Supper Clubs."

 

Team

Sanger Russel

Susana Charm

Julio Gonzalez

MY ROLE

• Researcher
• Interviewer
• Tester
• Interaction Designer
• User Interface Designer

Problem

Social eaters have expressed interest in home cooked dining experiences. They are unaware of existing services that fulfill this niche, due to lack of market reach.

How can we build a more visible service for our social eaters to participate in home cooked dining experiences?

 

UX Process & Methods